Selected Work

Projects, puzzles, and other obsessions pursuits.

  • 5K+
    registrants
    01 Marketing & Sales ✦ AI Assisted
    Agentic Data & Analytics Bootcamp

    We built a two-day, multi-track practitioner bootcamp from nothing in six weeks — speakers, partners, full content architecture. The category was new and so was the playbook. By the end, people weren't just learning about agentic data engineering. They were building data pipelines with agents.

  • 5×
    increase in conversion
    02 Brand & Marketing ✦ AI Assisted
    Ascend Website Redesign

    We were launching a new product and our website wasn't telling the right story. I led a full overhaul — new positioning, new design system, new content architecture — shipped in six weeks. Website traffic doubled. Conversions increased 5x. Also: Otto got a glow-up.

  • 96%
    effective from day one
    03 People & Ops ✦ AI Assisted
    New Hire Onboarding Program

    Onboarding existed but it wasn't consistent — different roles, different levels of support, different experiences depending on who you happened to sit next to. I built a program that worked the same way regardless of role or time zone. 96% of new hires reported feeling more effective from day one.

  • 21
    modules · 48-hour build
    04 Education ✦ AI Assisted
    Agentic Data Engineering Certification — 101, 201 & 301

    We wanted to establish Ascend as the definitive voice in agentic data engineering. So I built a three-course certification curriculum — 101, 201, and 301 — in 48 hours using a multi-agent workflow. Research agents, writer agents, eight parallel reviewer agents. Twenty-one production-ready modules came out.

  • 4
    values that inspired
    05 Culture ✦ AI Assisted
    Core Value Formation

    A core values program that worked fine on paper and didn't feel alive. Redesigned the recognition model, ran an in-person rollout with a scavenger hunt through California Avenue. The bar: do the values change anything? Ours did.

  • Agentic
    targeting at scale
    06 Revenue ✦ AI Assisted
    AI SDR Outreach Motion

    Getting outbound right was iteration — tested AI SDR, Artisan, HubSpot's agent, and others before landing on AmpleMarket. Micro-campaigns of 20–50 people beat big blasts. The signal layer separated research from spam. Pipeline without added headcount.

  • 50%
    increase in engagement
    07 People ✦ AI Assisted
    Offsites, Hackathons & Team Events

    For a remote-first team, connection isn't a nice-to-have — it's infrastructure. Quarterly in-person kickoffs, themed Hackdays, weekly all-hands, Demo Days. Within my first six months at Ascend, employee engagement improved 50%.

  • 4
    consecutive wins
    08 Culture
    Built In Best Places to Work

    Building an award-winning culture requires a lot of intentionality. Winning four consecutive Built In Best Places to Work awards was less about the award and more about creating a space for everyone on the team to thrive.

  • 6K+
    annual leads
    09 Demand Gen ✦ AI Assisted
    Field Events & Webinar Program

    For four years, I owned Ascend's events program end to end — from large industry conferences to a webinar program I built from the ground up. Thousands of MQLs a year and a brand presence that showed up consistently wherever our customers were.

  • Zero
    surprises at launch
    10 GTM & Strategy ✦ AI Assisted
    Plans & Pricing Rollouts

    Rebuilding pricing from the ground up is one of the hardest things a company can do. I held product, sales, finance, CS, and existing customers in one coherent story from start to finish. The launch landed without a single surprise.