Website Review Severity Rubric
Version: 1.0
Must
Use Must when the issue:
- Blocks conversion (especially contact/CTA path),
- Causes major credibility harm (misleading, implausible, or contradictory proof),
- Breaks navigation or links,
- Is a major accessibility or semantic HTML failure,
- Represents a major SEO/content structure breakdown that prevents comprehension.
Should
Use Should when the issue:
- Creates meaningful confusion or hesitation,
- Slows decision-making,
- Causes partial misunderstanding.
Nice
Use Nice when the issue:
- Improves polish, clarity, visual consistency, or readability,
- Adds differentiation without changing the fundamental decision path.