Website Review Severity Rubric

Version: 1.0

Must

Use Must when the issue:

• Blocks conversion (especially contact/CTA path),
• Causes major credibility harm (misleading, implausible, or contradictory proof),
• Breaks navigation or links,
• Is a major accessibility or semantic HTML failure,
• Represents a major SEO/content structure breakdown that prevents comprehension.

Should

Use Should when the issue:

• Creates meaningful confusion or hesitation,
• Slows decision-making,
• Causes partial misunderstanding.

Nice

Use Nice when the issue:

• Improves polish, clarity, visual consistency, or readability,
• Adds differentiation without changing the fundamental decision path.